Introduction to Marketing Management(Sino-Canada)

Training Objectives

       This major is jointly run by Canada and China, and aims to cultivate students with basic theories of economics and management, professional knowledge of domestic and international marketing management, decision-making and practical ability of marketing management, and proficiency in communication skills and abilities such as listening, speaking, reading, writing and translating. The students will be suitable for domestic and international marketing, development, management and forecasting work in companies and multinational companies, and become export-oriented and applied talents.

Major Courses

       Basic accounting, Human Resource Management, Business Law, Business Communication, Introduction to Marketing, Marketing, Consumer Behavior, Economics, Marketing Communication, Marketing Research, Business Sales and Negotiations, Non-profit Organization Marketing, Computerized Accounting, Consumer Behavior Research, Marketing Management, Network Marketing, Market Research and Prediction.

Length of Study and Degree Award

       The standard length of schooling is 3 years. Students who meet the graduation requirements will be awarded a diploma by Xuchang University. After graduation, students can apply for an undergraduate study in a partner university.

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